Based in Andover, Hampshire, UK. Serving any business, anywhere. 
07305 826 797 
ethan@testvalleydigital.com
Submission Scoundrels Grappling Club
One of our longest-serving clients, Submission Scoundrels have reaped the most from our monthly web packages, from continuous, unlimited support and edits, to being the first of our clients to benefit from a free website redesign
Starting as a modest grappling club renting space from their competitors, Submission Scoundrels has since evolved into a fully-fledged martial arts gym with their own location in Tidworth. A significant part of this transformation can be attributed to Test Valley Digital's efforts. We helped Chris Petherwick, the owner, turn an overlooked Wix website into a powerful online presence that, at it's best, attracts five outreach inquiries per month.
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How We Helped Submission Scoundrels Over the Years
Full Website Design and Development
Striking a balance between the welcoming nature of the club, while maintaining the "underground" aspect of grappling sport, proved to be a challenge. Nevertheless, through the use of intersection graphics and a red colour palette, we feel a good middle-ground was found.
Keyword-Driven Copy
With little competition in the Tidworth area, a wider keyword strategy was adopted. From "Brazilian Jiu-Jitsu" to "Martial Arts" and "Gym", Submission Scoundrels are able to find success to a large number of search queries, certainly contributing to their success.
Full Redesign
The club relocated from Andover to Tidworth right around the time the club was due for a website redesign. We jumped on this opportunity to help the club pivot to their new location, dominate the competition, and put more emphasis on the new amenities offered at the gym.
Boosted Membership Rates and Justified Costs
Over the past two years, Submission Scoundrels have seen tremendous value from our partnership. Moving away from Wix has significantly benefited their business, and by entrusting their web duties to Test Valley Digital, Chris has been able to spend more time on the mat with his students.
During one of their best weeks to date, Submission Scoundrels received five email inquiries through the website, all of which converted to paying club members. With a membership fee of £60 per month, this resulted in an immediate return on their website investment, demonstrating that a Test Valley Digital website is an obvious choice for businesses with a strong offer to promote.
A Hands-On Agency, So You Can Be Hands-Off
