Based in Andover, Hampshire, UK. Serving any business, anywhere. 
07361 830 758 
hello@testvalleydigital.com
Website Design For Small Businesses
If your website looks awful, no one will trust you. A website reflects your business and the quality of your services. If someone turns up and thinks “that website is 5 years old, I can’t find anything at all and the text isn’t readable”, then guess what. Your once-upon-a-time prospect has turned into Cinderella at midnight, running off to one of your competitors.
You know exactly the competitor I’m on about as well, don’t you?
Everything we do for our clients is to make them stand out and convert the traffic they receive, either into an enquiry or booked meeting. Your website needs to feel like you, your business, and as cringey as it sounds, it needs to talk to your customer in the way you would!
What Makes a Good Design Anyway?
There are some key points to making a great looking website, all of which play an important role in helping you convert your visitor. Not only is it in the look and feel, it's also in the content and copy of the website, using the right amount of words with the best possible placement.
Some good questions to ask yourself could be:
- Is the design crisp and modern, or does it look old and outdated? Does the design follow modern trends, so that things don't look out of place, while giving you your own identity?
- Do you look professional and trustworthy, while using your own tone of voice and style? With AI becoming more heavily used, so many websites have an overuse of dashes ( - ) and generic words like "truly" and "digital age".
- Is it disturbingly obvious what you do? Someone should be able to land on your website, show it to a 10 year old, and that 10 year old should be able to understand what you do. If they can't, there's a big problem.
- Are your images high quality, relevant and personable? Pictures of you and your team are miles better than stock images, but having high quality stock images are always going to be better than having low quality images of you and your team.
- Does your website have a clear movement plan (otherwise known as user journey)? We recommend most websites have:
- Homepage, Landing Page or Blog - Either searching for your business, or a keyword
- About Page - Your customers want to connect YOU as a business / individual
- Services Page - Can you offer what your customers need? Is it a fair price?
- Testimonials / Portfolio Page - Are you as good as you say you are, what do your other customers think, what work have you delivered?
- Contact Page - Can your customers easily get in touch, ask questions or book a meeting?
How Do we Design Our Websites?
Every client we speak with is different, and therefore each one needs a different website design. The reason you've come to a website agency is to have professionals build a website that showcases what you do in your way, and it's our job to deliver something which makes you proud. We want you to be able to shout from the rooftops about your new website, and how amazing you think it is!
The first step of any great website is to learn the people behind the business, hearing directly from them about what they offer. We then get the facts and numbers of their business down on paper, and use this to create a design.
We do all of our designs in Figma, a well known design tool, used by most agencies and designers out there. They have excellent collaboration tools too, meaning we can work on your design file together, and make any changes that you need quickly and easily.
We need to nail a few things on your website:
- Responsiveness: Most people are on phones, but we've also got ultrawide monitors and everything in between. Your website needs to look great on all of them, and that starts at the design stage.
- Accessibility: Your colours and layout need to work for everyone, including people who are colourblind or those who find busy, cluttered websites overwhelming. Breaking your website up properly and keeping the content easy to follow and enjoyable to read is so important
- Clarity: Making sure anyone that lands on your website can understand what you do, and where they need to go.
- Trust: We need your website to build trust instantly, but by doing it in an authentic way.
We also manage the content and copy for your website, able to supply stock images and write copy if needed. Equally, we provide a Google Drive folder where you can share the copy and images that you want on your website.
Once we have a website design that you're happy with we move onto the development stage.
Free Redesigns Every 3 Years
We have 2 pricing options for service-based businesses, upfront or monthly. Almost all of our clients choose the monthly pricing, because let's face it, who can afford upfront payments right now?
Almost all websites start to look tired after 3 years, where they then need redesigning. That's where our monthly pricing is always a winner. We look at the cost of a website over 3 years, bundling everything together, including hosting, domain, unlimited edits/support, and all the "little things" that add up over time. After 3 years, when design trends and technologies change, we fully redesign your website. This means for as long as your business is running, your website will be fresh, clean, and with the times.
This helps you stay ahead of your competition, spreading the cost of your website, and knowing it is always going to be tended to, without any surprise fees.