Based in Andover, Hampshire, UK. Serving any business, anywhere. 
07305 826 797 
ethan@testvalleydigital.com
J4K Children's Hairdresser
J4K had confidence in us to craft an online manifestation of their salon that perfectly matched their brand, effectively repositioning the business for a fresh target demographic.
With no prior website presence, we had a completely blank slate to work off for J4K. The objectives were simple: to incorporate the existing brand identiy, but pivot the website to emphasise the wonderful work J4K do for special needs children. Such a salon needed a special website to match - we were up for the challenge.
Visit the Website
Helping J4K Take Their First Steps Online
New Website, Existing Branding
J4K's branding was unique, featuring playful shapes and joyful graffiti. We carried this distinct aesthetic into their website design, using abstract shapes and bold brand colours to maintain their vibrant identity.
Free Logo Vectorisation
J4K faced a challenge with their logo, which was only available as a JPG with a white background, making resizing and dark mode adaptation difficult. We took the liberty of transforming it into a vectorised SVG, allowing for transparency and pixel-perfect scalability.
Targeted Sales Page
To cater to J4K's new focus on SEND children, we created a dedicated page to this demographic. This page, optimised with premium keywords and SEO, presents a walkthrough of a haircut. It not only boosts SEO but also engages the new audience, providing comfort before their visit.
Bonuses to Brand Legitimacy and Accessibility
We pride ourselves on accessible website development, and J4K's site was no exception. Given their diverse clientele, we conducted a thorough accessibility test, utilising a screen reader, colour contrast filters, and HTML markup validation. As with all our projects, dark mode was included as standard.
J4K was already a successful salon, and their new website enhanced their legitimacy further. Although their "walk-in only" policy makes it hard to measure success precisely, contact form enquiries from as far as Berkshire highlight J4K's regional dominance in children's hairdressing.
A Hands-On Agency, So You Can Be Hands-Off
