Based in Andover, Hampshire, UK. Serving any business, anywhere. 
07361 830 758 
hello@testvalleydigital.com
Cali Fit
Building Digital Strength for a Calisthenics Community
Sometimes the biggest barrier to business growth isn't competition, it's the technology holding you back. Cali Fit discovered this when their Wix website and unreliable booking system began limiting their potential rather than supporting it.
Nestled within Andover's industrial estate, Cali Fit has built something special - a welcoming calisthenics community offering innovative hybrid classes for all abilities, including dedicated women-only sessions. With ambitious expansion plans including online coaching, they needed digital infrastructure that could scale with their vision and not hold it back.
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Building Digital Infrastructure for Community Growth
ClassFit Migration & Setup
We liberated Cali Fit from Wix's restrictive booking system by researching and implementing ClassFit; a robust platform offering advanced scheduling, member management, and payment processing capabilities that grow with the business rather than constraining it.
Strategic "First Class Free" Campaign
We amplified Cali Fit's signature offering through strategically placed calls-to-action throughout the website. Seamless ClassFit integration makes it effortless for newcomers to book their complimentary session and experience the close-knit community firsthand.
Targeted Class Landing Pages
To capture diverse search traffic, we created dedicated pages for each class type, from beginner-friendly sessions to women-only classes. Each page targets specific keywords whilst showcasing the unique benefits and inclusive atmosphere that sets Cali Fit apart.
Technology That Supports Ambition
The transformation exceeded expectations, with the club owner particularly praising the new booking system's reliability and feature set. As they prepare to launch online coaching services, they now have technology that accelerates growth rather than creating bottlenecks.
The website perfectly captures Cali Fit's brand identity through its maintained dark theme aesthetic, enhanced with strategic graphical elements that increase engagement. Most importantly, the site clearly communicates their inclusive, community-focused approach to fitness.
From a business perspective, the streamlined booking process and improved user experience have positioned Cali Fit to confidently pursue their expansion plans, knowing their digital foundation can support whatever comes next.
