Based in Andover, Hampshire, UK. Serving any business, anywhere. 
07361 830 758 
hello@testvalleydigital.com
The Cotswold Pool Company
Generating High-Value Leads for Pool Companies
Service-based businesses, particularly those in the trades, are our speciality. No other client better exemplifies this expertise than The Cotswold Pool Company.
The Cotswold Pool Company was somewhat of an outlier, already operating a reasonably well-performing Wix website that generated consistent leads. However, they faced intense competition from a company using similar branding and wanted to better qualify potential customers landing on their site - which is where we stepped in to help.
Visit the Website
From Competition to Cotswold Domination
Focused Location Pages
We conducted thorough keyword research during the design phase, resulting in nine strategically crafted location pages spanning three counties. Our aim was to capture high-intent transactional keywords such as "Pool Installation in Oxfordshire".
Attracting High-Value Customers
Given the premium nature of their services, we ensured both design and content appealed to affluent customers, successfully positioning the company as a provider of exclusively high-end pool solutions.
Exceptional ROI Potential
The partnership proved financially compelling - securing just one client through the website would cover years of monthly subscriptions, especially when factoring in the repeat business and referral traffic that premium pool installations typically generate.
Record Month - 10 New Enquiries
Although we only needed to deliver one customer to justify the investment, our efforts exceeded expectations. The best-performing month generated 10 new form submissions, with almost all enquiries originating from the website.
The new website serves as a testament to our ability to elevate solid foundations to the next level. We not only maintained effective SEO performance but significantly enhanced it through well-structured content, sophisticated design, and clean, optimised code.
