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We’ve Been Doing It For A Decade

My name is Ethan, Founder and Head Developer of Test Valley Digital, and I've been telling computers what to do since I was 12 years old, well over a decade ago.

It all started in my school's coding club, where I discovered something that would change my life forever. Web development caught my attention in a way nothing else had. There was something magical about being able to build whatever I could imagine, directing a computer's every move, and (often) learning from the interesting ways things could go wrong. It was like having a superpower that let me create something from nothing.

As I grew older, I began building websites for the online communities I was part of. Like many developers, I started with WordPress, trying to balance my growing coding skills with the selection of "what-you-see-is-what-you-get" page builders. To put it mildly, it wasn't the experience I'd hoped for. Despite being the world's most popular website platform, WordPress felt like trying to paint the Mona Lisa while wearing oven gloves. Horrible, clunky interfaces, frustrated developers, and websites that loaded slower than a Sunday morning.

Most infuriating of all, every new "DIY" website solution that emerged promised to be the answer to these problems, but they all shared the same fatal flaw: sacrificing performance, user experience, and accessibility (a potentially criminal offence) for the illusion of simplicity.

This made me livid.

For someone who gets physically uncomfortable when technology isn't snappy and responsive, I knew there had to be a better way.

A Career Switch

Life took an interesting detour through university, where I briefly studied dentistry, quite a switch from where I am now! But sometimes the wrong path leads you to exactly where you need to be. I left university to found Test Valley Digital on one fundamental principle, delivering the fastest, most efficient websites possible to businesses of all sizes.

I wanted to build websites the right way. Accessible, usable by anyone, anywhere, with clean, custom code to ensure speed. But my research revealed a problem. Agencies were charging thousands of pounds upfront for static websites that business owners couldn't even update themselves, thus trapping them in contracts where they had to pay extortionate rates for the smallest of edits. That's when it clicked - what if we could make premium websites available to everyone? Thus, the £0 upfront, £179/month model was born.

What began as an "I" has now become a "we". My one-man freelancing operation has evolved into something bigger than I could have imagined. We now have a talented team of contractors and partners, but most importantly, we have our clients, that I'm proud to call friends.

I've built hundreds of websites over the years, and every single one has brought success to the businesses I've had the privilege of working with. But you know what? I still get the same excitement I felt in that coding club, well over a decade ago, every time I start a new project. That's how I know I'm doing exactly what I was meant to do.

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  • 10+ Years of Experience
  • 100s of Websites Built
  • <1s Average Load Time

Who Else Is Here?

We’re lucky to have a very talented team at Test Valley Digital. We’re the perfect mix. We’re friendly and down to earth, like you’d get with a freelancer, with the reliability, efficiency and capacity that you’d expect from a large agency.

Some of our team are full-time, some are part-time, some are contractors, some are partners we recommend you speak with directly. No one person can do everything involved with creating a website, you need experts in every field.

  • Will Dentten Business Operations Consultant

    Will, also known as the big fat website guy, came aboard the Test Valley Digital journey having helped a number of businesses with their digital marketing. We first met at Fresh Relevance, a marketing software company, where he was working with the biggest eCommerce brands to help them improve their conversion rates using the Fresh Relevance platform.

    From clothes, to dildos, to herbal remedies, to kitware, he’s helped a brand or two with their marketing.

    He understands both the technical and commercial challenges that businesses face. That’s what caught my attention. He could come up with complex solutions and explain them effortlessly to clients, putting them at ease while delivering excellent results.

    Will has a passion for small businesses, wanting to help out the little guy. With experience working for the big boys across different sectors and industries, he’s here to help you win business online. His focus on customer success and retention means you’ll never be oversold, and we’ll always be set up to deliver on our promises.

    He represents everything we stand for, a commitment to premium solutions at an affordable cost for businesses of all shapes and sizes.

  • #David Burnett

A Hands-On Agency, So You Can Be Hands-Off